leadership
Joe Entwisle
Joe Entwisle is COO at Velari, owning operations, delivery, and customer execution. He oversees onboarding, workforce workflows, service quality, and the systems that keep the platform reliable as it scales. Joe has built recruitment businesses across multiple markets and recently launched a GraphRAG-powered rewards product in the South African market.
Joe Entwisle is COO at Velari. He runs operations, delivery, and customer execution, including onboarding, workforce workflows, service quality, and the scalability of the platform.
Joe has built and run recruitment businesses across multiple markets, with go-to-market strategies grounded in current technology. Most recently he launched an AI-backed rewards application into the South African market, built on a GraphRAG agent architecture.
At Velari he leads customer success, commercial partnerships, and operational optimization. His remit is predictable growth and repeatable delivery, aligning product, people, and performance across operators and crew. The operational discipline he brings is what lets Velari sell complex aviation workflows to operators and have them actually work in production.
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